Impactful, digital, and strategic.

Thriving within the simplicity of core design principles, I created a new identity for an ambitious consulting group. Suma Consulting Group is everything your business needs to grow; they provide legal, financial, and strategic services to help companies reach their business goals.

Project overview

With over a decade of success, Suma Consulting Group set out on a pursuit to bring a streamlined sense of modern simplicity to their brand.

I created something distinct and creatively right. The identity is sophisticated, simple, and modern. Inspired by the letter S, I created a movement isotype integrated by six half circles as a focal point with a double meaning representative of statistics and growth.

A vibrant red combined with a 'cherry red' in the color palette provides a sophisticated feel and impacts positively across digital channels. BoutrosART is a modern font ideally suited for logotypes based on geometric shapes as chosen typeface, giving a friendly tone of voice to a brand that is, in the end, a consulting group.

Deliverables

Logo design, brand architecture, messaging, stationery, brand style guide, collateral & print materials.

Results

  • Improvement in positive brand perception
  • Achieved new brand media mentions
  • Increased Branded Searches from 45% to 70%
Co-Owner John Doe

Fabian Osorio

CEO

Sophistication is in his creative work. Beautiful, playful, and strategic. We needed something that could be impactful, and now it is a reality. Marcelo designed an enormously comprehensive identity with coherence, responding to the complex design brief.

Get in touch!

It will be great to talk with you and your team and grow your brand and business together.
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