I’m Marcelo Bernal Gomez, a multicultural, curious, forward-thinking, energetic, and detail oriented graphic designer and electronics engineer based on a remote island in New York called Shelter Island. I am passionate about designing iconic logos and visual identity systems to turn business strategies into relevant, consistent, and memorable brand experiences.

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With over eleven years of experience in building successful brands from research to implementation I have effectively transformed businesses in a broad range of categories: brand design, web design, business strategy, marketing consulting, logo design, and advertising, across diverse sectors especially in tech, financial, professional services and health.

My open mindedness, ability to lead and collaborate, has allowed me to develop branding for agencies, startups, and growth companies.

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Throughout my entire career, I have been fortunate to work with small and large collaborative groups around the world as an art director, designer, leader, brand marketing manager, CEO, and Founder. I believe that a clear strategy, combined with impactful visual identities, can change the success story of any business.

SERVICES

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Brand Strategy

Through remote or in-person workshops, I help companies create and implement a clear plan which contains: how to build, scale, and communicate your value proposition in the objective market.

Brand Purpose
Core Values
Vision and Goals
Brand Personality
Tagline
Target Audience
Brand Positioning

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Visual Identity

Using design thinking, I will transfer the business strategy into a unique, recognizable, and emotional brand system for your business.

Naming
Logo Design
Visual System
Brand Applications
Identity Testing
Brand Guidelines

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Web Design

I will design and develop a consistent brand experience for every touchpoint focused on human interaction.

Wireframes
UI/UX Design
Iconography
Digital Value
Responsive Web
Non-code SAAS

01. Selected brands

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Get in touch!