I’m Marcelo Bernal Gomez, a multicultural, curious, forward-thinking, energetic, and detail oriented graphic designer and strategist based on a remote island in New York called Shelter Island. I am passionate about designing iconic logos and visual identity systems to turn business strategies into relevant, consistent, and memorable brand experiences.

With over seven years of experience in building successful brands from research to implementation I have effectively transformed businesses in a broad range of categories: brand design, web design, business strategy, marketing consulting, logo design, and advertising, across diverse sectors especially in tech, financial, professional services and health.

My open mindedness, ability to lead and collaborate, has allowed me to develop branding for agencies, startups, and growth companies.

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Throughout my entire career, I have had the fortune of working with startups as a designer, leader, brand manager, CEO and Founder.  I believe that a clear strategy combined with impactful visual identities can change any business' success story.

- Marcelo

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SERVICES

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Brand Strategy

Through remote or in-person workshops, I help companies create and implement a clear plan which contains: how to build, scale, and communicate your value proposition in the objective market.

Brand Purpose
Core Values
Vision and Goals
Brand Personality
Tagline
Target Audience
Brand Positioning

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Visual Identity

Using design thinking, I will transfer the business strategy into a unique, recognizable, and emotional brand system for your business.

Naming
Logo Design
Visual System
Brand Applications
Identity Testing
Brand Guidelines

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Web Design

I will design and develop a consistent brand experience for every touchpoint focused on human interaction.

Wireframes
UI/UX Design
Iconography
Digital Value
Responsive Web

Selected brands

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Get in touch!

It will be great to talk with you and your team and grow your brand and business together.
→ Start a project