Developing strategic brand systems to help tech startups scale and build global brand value
● I'm a Brand Designer and Electronic Engineer with a decade of innovative collaboration with hardware and digital startups, shaping visions and ideas into compelling, realistic, and profitable businesses.
SERVICES
Transformative branding for visionary leaders
Tech startups need to pivot and evolve rapidly, without losing their purpose. With years of hands-on expertise, I've crafted a unique branding agile solution that combines three principles: lean startup, scalable branding strategies, and modular design systems.
Brand Strategy
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Through remote or in-person workshops, I partner with tech startups to craft and implement a clear roadmap. This plan encompasses how to effectively build, scale, and communicate your value proposition to your target market.
Naming
Brand Purpose & Vision
Core Values
Brand Personality
Tagline
Unique Selling Proposition (USP)
Audience Research
Brand Positioning
Visual Identity
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Leveraging design thinking principles, I translate your business strategy into a modular and scalable visual identity system. As your tech startup grows and scales, these adaptable assets ensure a consistent and prominent brand presence, always reflecting your startup's evolution.
Creative Direction
Logo Design
Color Palette and Typography
Visual Identity System
Guidelines
Re branding
Imagery
Stationery & Print Design
Digital Brand Assets
Web Design
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I'm committed to designing and developing a user-centric web experience. Every touchpoint is optimized for human interaction, ensuring your tech startup maintains a consistent brand narrative throughout.
Wireframes
UI/UX Design
Iconography
Digital Value
Responsive Web Design
CMS Integration
Non-code SAAS
Campaign Strategy
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Understanding that each startup has unique market challenges, I craft bespoke narrative-driven campaigns that resonate, engage, and position you as a market leader.
Launch Blueprint
MVP development
Content Strategy
Pitch Decks
Brand Evolution & Audits
BENEFITS
A clear message and consistent visual experience at the right timing for success.
Enhance your brand value, render the competition inconsequential, and define the compelling reasons why customers should select you.
TESTIMONIALS
Where your vision meets my expertise to create great brand assets
I believe in the immense power of brands. Not just any brand, but brands that inspire, that speak a global language, and that position startups not as fleeting names, but as flag-bearers of innovation.
Brands that not only generate wealth but also positively impact lives, driving the creation of a more inclusive world.
He's swift grasp of our ideas and clear communication made the creative process effortless. His artistic vision and tech-savvy expertise perfectly aligned with our branding and SAAS development needs, ensuring our ongoing satisfaction.
Sebastian Ospina
Founder