Building purpose-driven brands, visual systems, and experiences for tech companies.
Building purpose-driven brands, visual systems, and experiences for tech companies.
● Independent brand designer with over a decade of entrepreneurship, leadership, and collaboration with global teams within startups and design agencies.
Transforming brands with a strategic, collaborative creative process powered by AI
With years of hands-on expertise, I collaborate closely with tech companies, startups, and stakeholders to ensure their brands align with their vision and business objectives. My primary objective is to create bar-raising branding solutions that communicate the core brand from the concept phase to execution by telling stories, shaping perception, and ultimately driving growth.
Brand Strategy
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Through remote or in-person workshops, I partner with tech leaders to craft and implement a clear roadmap. This plan encompasses effectively building, scaling, and communicating your value proposition to your target market.
Naming
Brand Purpose & Vision
Core Values
Brand Personality
Tagline
Unique Selling Proposition (USP)
Audience Research
Brand Positioning
Visual Identity
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Leveraging design thinking principles, I translate your business strategy into a modular and scalable visual identity system. As your company grows and scales, these adaptable assets ensure a consistent and prominent brand presence, optimizing workflow among the team and partners.
Creative Direction
Logo Design
Color Palette and Typography
Visual Identity System
Guidelines
Re branding
Imagery
Stationery & Print Design
Digital Brand Assets
Web Design
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I'm committed to designing and developing a user-centric web experience. Every touchpoint is optimized for human interaction, ensuring your tech startup maintains a consistent visual brand narrative.
Wireframes
UI/UX Design
Iconography
Digital Value
Responsive Web Design
CMS Integration
Non-code SAAS
Campaign Strategy
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Understanding that each startup has unique market challenges, I craft tailored narrative-driven campaigns that resonate, engage, and position you as a market leader.
Launch Blueprint
MVP development
Content Strategy
Pitch Decks
Brand Evolution & Audits
A clear message and consistent visual experience at the right time ensure success
Invest in branding and design to enhance your brand value, leave your competition behind and establish compelling reasons for customers to choose you. This approach will draw customers, retain talent, enhance sales, attract investors, build equity, and simplify transformations.
Let's combine your vision with my expertise to create a cohesive brand design system
I believe in the immense power of brands. Not just any brand, but brands that inspire, that speak a global language, and that position companies not as fleeting names, but as flag-bearers of innovation.
Brands that not only generate wealth but also positively impact lives, driving the creation of a more inclusive world.
He's swift grasp of our ideas and clear communication made the creative process effortless. His artistic vision and tech-savvy expertise perfectly aligned with our branding and SAAS development needs, ensuring our ongoing satisfaction.
Sebastian Ospina
Founder