Modernism, simplicity, and elegance.

I designed a new visual identity system for a 10 year old tech company, translating the core business values into a unique and remarkable brand look. Vasco Solutions, an ambitious and successful company with only one purpose: make it possible.

Project overview

Vasco Solutions is a tech company dedicated to web and apps development. They are changing the way to create customs apps and websites to be accessible and faster.


I created a modern brand identity. The isotype came from the explicit intention of simplifying the letters VS and user interfaces into a simple and recognizable shape.


A magic color palette with fluorescent green as a primary color balanced with white and black was used for the final purpose of creating an impressionable visual impact. In addition, I implemented a modified contemporary font called Point ™ in order to project futurism.  


Deliverables

Visual identity, brand style guide, motion graphic, advertising, collateral and print, digital brand applications.

Results

  • Increased customer loyalty.
  • 85% of our customers prefer the new brand.
  • 55% of Social media mentions.
Co-Owner John Doe

Victor Julian Duque

COO

Marcelo is a creative designer, we worked together on different projects, and they have tremendous capabilities to understand our needs. The perception of our brand grew and continues to grow significantly.

Get in touch!

It will be great to talk with you and your team and grow your brand and business together.
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