I designed a new visual identity system for a 10 year old tech company, translating the core business values into a unique and remarkable brand look. Vasco Solutions, an ambitious and successful company with only one purpose: make it possible.
Vasco Solutions is a tech company dedicated to web and apps development. They are changing the way to create customs apps and websites to be accessible and faster.
I created a modern brand identity. The isotype came from the explicit intention of simplifying the letters VS and user interfaces into a simple and recognizable shape.
A magic color palette with fluorescent green as a primary color balanced with white and black was used for the final purpose of creating an impressionable visual impact. In addition, I implemented a modified contemporary font called Point ™ in order to project futurism.
Visual identity, brand style guide, motion graphic, advertising, collateral and print, digital brand applications.
Marcelo is a creative designer, we worked together on different projects, and they have tremendous capabilities to understand our needs. The perception of our brand grew and continues to grow significantly.