Vasco Solutions

Modernism, simplicity, and elegance.

New visual identity system for a 10 year old tech company, translating the core business values into a unique and remarkable brand look.

Role

Designer and Creative Director

Deliverables

Visual identity, brand style guide, motion graphic, advertising, collateral, and digital brand applications.

Collaborators

Vasco Solutions Team

Project Overview

Vasco Cloud Solutions is a leading provider of innovative cloud computing services. They have been in business since 2006 and are dedicated to providing high-quality web services to private clients and state entities. The company focuses on delivering reliable and cost-effective services, revolutionizing data management systems, enhancing global data accessibility, and optimizing operational costs. Their successful securing of websites and services is evident through their partnership with Symantec, a pioneer in the field.

The Challenge

In 2019, Vasco Solutions faced the challenge of improving its online presence and brand image. They wanted a rebranding to better reflect the company’s offerings and bring new vitality to its brand, which aligned with a strategic repositioning at global events.

The Result

The brand's essence is captured in a distinctive isotype, elegantly crafted from the letters 'VS' to form an iconic, simple, and recognizable symbol.

A magic color palette with fluorescent green as a primary color energizes the visual identity and interplays vibrancy and restraint. This is balanced with grays and dark greens, ensuring the energy is harnessed within a framework of sophistication.

In their graphic materials, patterns inspired by the brand symbol create a rich visual texture that captures the eye and enriches the overall design system. Vasco Solutions' typographic identity uses a unique adaptation of the Point™ font, which captures the essence of geometric design. Nexa Bold complements the primary font and adds a layer of contemporary robustness to the overall brand presence.

All visual elements in the identity system reflect the company's core values of trust, experience, and quality, using a cohesive and adaptable visual language. This alignment has not only increased brand recognition but also significantly boosted customer loyalty, with a notable 85% customer preference for the new branding.

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