A double 'ZZ' monogram included in the lettermarks metaphorically connects the traditional sales world with the needs of a dynamic digital company where 'conversions are the important'.
Thinking on a visual consistency to use the brand in different digital platforms, I chose the cobalt blue color as the brand's primary color. To include legibility, consistency, and dynamism, I implemented ATAMI font, a modern san-serif designed for aesthetically pleasing logotype.
Playfully named the 'converzzo' to reflect its purpose, the monogram 'ZZ' has strength both on its own and together with the brand's bold architecture.
Naming, visual identity system, stationery, brand style guide, collateral and print materials.
The complete process was impeccable, from conceptualization to launch. Marcelo encapsulated our vision and business direction into a complete, aesthetic, and impactful brand. He is very friendly, proactive and passionate. Excellent Service!