Digital, adaptive, and trending

Converzzo is a specialized digital company dedicated to training entrepreneurs, businesses, and personal brands through courses and consultancies to expand their business in social media channels.

I created the naming and personality of a tremendous digital company.

01

Project overview

A double 'ZZ' monogram included in the lettermarks metaphorically connects the traditional sales world with the needs of a dynamic digital company where 'conversions are the important'.

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Thinking on a visual consistency to use the brand in different digital platforms, I chose the cobalt blue color as the brand's primary color. To include legibility, consistency, and dynamism, I implemented ATAMI font, a modern san-serif designed for aesthetically pleasing logotype.

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Playfully named the 'converzzo' to reflect its purpose, the monogram 'ZZ' has strength both on its own and together with the brand's bold architecture.

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02

Deliverables

Naming, visual identity system, stationery, brand style guide, collateral and print materials.

03

Collaborators

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Results

  • 98% of potential customers prefer the new brand.
  • Increased customer loyalty.
  • Increased repeat purchases by 50%.
Co-Owner John Doe

Santiago Sánchez

The complete process was impeccable, from conceptualization to launch. Marcelo encapsulated our vision and business direction into a complete, aesthetic, and impactful brand. He is very friendly, proactive and passionate. Excellent Service!