Sustainable, efficient, and smarter.
Visual identity, brand strategy, product design and web design for a global award-winning smart cities start-up. Providing a sense of differentiation, flexibility and intention across the various deliverables I designed distinctly tech-inspired brand system.
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Project overview
To create a strong sense of identity and recognition within the industry, I’ve opted for a vibrant color palette that centers around a digital blue hue. This bold and dynamic color not only catches the eye but also conveys a sense of modernity and innovation, which is crucial in today's fast-paced world.
Additionally, by crafting a unique three-dimensional gradient space for the brand, that creates a consistent and cohesive brand image across all marketing channels, from showrooms to website.
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Deliverables
Visual Identity, stationery, brand style guide, collateral, print materials, UX product design, and web development.
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Collaborators
Bernardo Roldán
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Results
https://assets-global.website-files.com/5fc30af5f7e1554c6589bcd9/6546d76b44e61359520a3cc0_Electrotics-transcode.mp4
Bernardo Roldán