Sustainable, efficient, and smarter.

Visual identity, brand strategy, product design and web design for a global award-winning smart cities start-up. Providing a sense of differentiation, flexibility and intention across the various deliverables I designed distinctly tech-inspired brand system.


Project overview

To create a strong sense of identity and recognition within the industry, I’ve opted for a vibrant color palette that centers around a digital blue hue. This bold and dynamic color not only catches the eye but also conveys a sense of modernity and innovation, which is crucial in today's fast-paced world. 

Additionally, by crafting a unique three-dimensional gradient space for the brand, that creates a consistent and cohesive brand image across all marketing channels, from showrooms to website. 



Visual Identity, stationery, brand style guide, collateral, print materials, UX product design, and web development.



Bernardo Roldán

Go to work page
Go to work page


Bernardo Roldán