ZanySignals
Sonorous spaces to expand the mind.
A new messaging, brand identity system, and ui product design for a pioneering, first Colombian tech startup dedicated to designing and building innovative analog and digital Eurorack synthesizers.
Role
Creative Director, Strategist and UX/UI Designer
Deliverables
Brand Message, visual identity: logo, stationery, typography, color palette, collateral, brand style guide, UI design for consumer electronics, and e-commerce website.
Collaborators
Design: Bernardo Roldán; PH: Toro de la Cruz
Digital Resources
https://www.zanysignals.com/Project Overview
ZanySignals, founded in 2020, stands as Colombia's pioneering force in sound design, dedicated to the creation and instruction of both analog and digital Eurorack Synthesizers. With over 14 Eurorack modules developed and numerous workshops, including online sessions, they provide artists with essential tools to explore their creativity. Embodying values like innovation, visionary engineering, and cultural resonance, ZanySignals merges technical prowess with human experience. This collective of audiophiles and engineers is committed to shaping the future of sonic experiences, blending analog warmth with digital innovation to meet contemporary artists' needs.
The Challenge
In 2021, ZanySignals faced a pivotal moment, recognizing the need to elevate their brand to a global stage. With ambitions to broaden their reach and commence international shipping, they sought a transformation to refine their brand message and reimagine their visual identity and user interface for consumer electronics. This effort aimed to establish ZanySignals as a strong competitor in the global market, necessitating a professional and polished appearance for their brand experience and products and the creation of an e-commerce platform to facilitate online sales, marking a significant leap towards their vision of innovation and accessibility.
The Result
After conducting research and gaining an understanding of the target market's needs, a comprehensive brand messaging that positions ZanySignals as a leader in sound design and focuses on articulating a narrative that resonates with its diverse audience of producers, musicians, DJs, and music enthusiasts has been born— Sonorous Spaces to Expand the Mind. ZanySignals, a leader in sound design, empowers artists to create experiences that transcend mere music, exploring deeper realms of consciousness.ZanySignals' website features a modern and sleek design that perfectly reflects the futuristic aesthetic of their innovative synthesizers.
The visual identity of ZanySignals is characterized by a dynamic interplay gradient of primary colors—confident blue and intense red, accented with a deep purple, captures emotion and dynamism, the geometric sans-serif font injects a layer of sophistication and contemporary edge into the technology sector. The logo's circular motif, drawn from Cymatics, represents the fusion of sound and form, evoking both the primal and the progressive. The new versatile logo capable of adapting horizontally and vertically, optimizing space on electronic devices and boards, and ensuring that ZanySignals' visual identity is scalable and coherent across all digital and hardware applications. Patterns in the brand's visual toolkit resemble sound waves and frequencies, underlining the synthesis of technology and sound that ZanySignals represents.
The website uses a vibrant color scheme, geometric shapes, and dynamic 3D elements to emphasize motion and sound visualization. It has a user-friendly layout that guides visitors through immersive explorations of products and the brand's philosophy. This digital space truly showcases ZanySignals' commitment to merging artistry with technology, inviting users into the expansive world of sound design.
The UI design of ZanySignals' synthesizers showcases a clean, professional aesthetic focusing on usability. The controls are neatly laid out, with a clear hierarchy emphasizing functionality. High-contrast knobs and inputs against a sleek background make for an intuitive user interface, allowing artists to navigate the system with ease. The design balances classic synth layouts with modern efficiency for harmonious sound exploration and production.
The implementation of a new branding strategy has led to a noteworthy surge in brand awareness and media attention. The increase in branded searches, which has risen from 45% to 70%, indicates that there is an expanding public interest and recognition of the brand. Additionally, the new e-commerce platform has resulted in a 30% improvement in sales.
Results
After conducting research and gaining an understanding of the target market's needs, a comprehensive brand messaging that positions ZanySignals as a leader in sound design and focuses on articulating a narrative that resonates with its diverse audience of producers, musicians, DJs, and music enthusiasts has been born— Sonorous Spaces to Expand the Mind. ZanySignals, a leader in sound design, empowers artists to create experiences that transcend mere music, exploring deeper realms of consciousness.ZanySignals' website features a modern and sleek design that perfectly reflects the futuristic aesthetic of their innovative synthesizers.
The visual identity of ZanySignals is characterized by a dynamic interplay gradient of primary colors—confident blue and intense red, accented with a deep purple, captures emotion and dynamism, the geometric sans-serif font injects a layer of sophistication and contemporary edge into the technology sector. The logo's circular motif, drawn from Cymatics, represents the fusion of sound and form, evoking both the primal and the progressive. The new versatile logo capable of adapting horizontally and vertically, optimizing space on electronic devices and boards, and ensuring that ZanySignals' visual identity is scalable and coherent across all digital and hardware applications. Patterns in the brand's visual toolkit resemble sound waves and frequencies, underlining the synthesis of technology and sound that ZanySignals represents.
The website uses a vibrant color scheme, geometric shapes, and dynamic 3D elements to emphasize motion and sound visualization. It has a user-friendly layout that guides visitors through immersive explorations of products and the brand's philosophy. This digital space truly showcases ZanySignals' commitment to merging artistry with technology, inviting users into the expansive world of sound design.
The UI design of ZanySignals' synthesizers showcases a clean, professional aesthetic focusing on usability. The controls are neatly laid out, with a clear hierarchy emphasizing functionality. High-contrast knobs and inputs against a sleek background make for an intuitive user interface, allowing artists to navigate the system with ease. The design balances classic synth layouts with modern efficiency for harmonious sound exploration and production.
The implementation of a new branding strategy has led to a noteworthy surge in brand awareness and media attention. The increase in branded searches, which has risen from 45% to 70%, indicates that there is an expanding public interest and recognition of the brand. Additionally, the new e-commerce platform has resulted in a 30% improvement in sales.
https://assets-global.website-files.com/5fc30af5f7e1554c6589bcd9/6546d69796ddaf911f1ef8b9_ZanySignals-transcode.mp4
Design: Bernardo Roldán; PH: Toro de la Cruz
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