Building purpose-driven branding and web design for startups and tech companies.
As a tech startup founder who successfully scaled and exited, I empower tech leaders to navigate survival and scalability by building dynamic business models and brands that inspire belief, differentiate in crowded markets, and drive exponential growth—Overcoming pivotal hurdles in market validation and investor engagement.
Featured Logofolio
RDA
2025
marcelo.design
Visual Identity and Web Design
NPT
2025
marcelo.design
Visual Identity System, Strategy + Web Design
Brandtelly
2024
marcelo.design
Brand identity, SAAS, E-commerce Website
Prezento
2024
marcelo.design
Visual Identity + Website
Leon Liability
2023
marcelo.design
Logo Design, SaaS Product Design, E-commerce Website
Waveloor
2022
marcelo.design
Brand Strategy, Brand identity
Loorlab
2022
marcelo.design
Brand strategy, Visual Identity System + Website
Zanysignals
2020
marcelo.design
Visual identity, Product Design + E-commerce Website
Vasco Solutions
2018
marcelo.design
Visual identity system + Website
PRSPCTV
2018
-
Brand Identity, Social Media Content
Kuartas Seguros
2018
-
Naming + Logo Design
Invercrip
2018
marcelo.design
Visual Identity System, Website + Social Media
Ambiotic
2017
-
Brand identity, Website
Kannves
2017
marcelo.design
Visual Identity
Usman Risk Consulting
2017
-
Visual Identity + Web Design
Converzzo
2017
marcelo.design
Naming, Visual Identity + Social media content
Novitas
2017
-
Visual Identity
Monsolda
2016
marcelo.design
Naming, Visual identity + Website
Estratégica
2015
marcelo.design
Visual identity + Website
Pic Black Raven
2015
IVICCO
Visual Identity + Social media content
Mobility Rent a Car
2015
IVICCO
Visual Identity + E-commerce Website
Sumas
2015
-
Visual Identity + Stationery
Labeur
2015
IVICCO
Logo Design + Product Design
IVICCO
2014
IVICCO
Business Strategy, Visual Identity System, Marketing Digital Campaigns
CTYT
2014
-
Visual Identity System
Electrotics
2013
-
Business strategy, Visual identity system, Website + Collateral
Ideeen Electronics
2012
-
Visual Identity, Product Design + Website
Planomap
2011
-
Visual Identity
The Power of a Strategic Brand-Business System
Unify your brand’s visual and verbal identity with your business model to drive recognition, loyalty, and differentiation at every touchpoint. A system designed to uphold your company’s core vision while staying agile as it grows.
Transforming brands with a strategic, collaborative creative process powered by AI.
Invest in branding and design to elevate your brand's value, attract investors, retain top talent, outpace the competition, and give customers compelling reasons to choose you.
Kickoff and Blueprint
An initial conversation to understand your goals and aspirations, followed by creating a strategic blueprint that outlines the roadmap for your brand’s development.
Discovery
With our partnership established, I dive deep into understanding your brand’s core. This step gathers the essential insights needed to shape the design process.
Strategic Design
Guided by the core strategy, I create impactful designs and strategic solutions that bring your brand’s vision to life and resonate with your audience.
Refinement & Lauch
I refine the designs based on your feedback and prepare for a launch. You’ll receive all the assets and tools you need to introduce your brand confidently across every platform.
Take the first step in redefining your brand with a global perspective
Whether you’re a new startup defining your brand for the first time or an established company seeking ongoing design services, I offer one-time solutions or monthly subscription plans.
Let's combine your vision with my expertise to create a cohesive brand experience
I believe in the immense power of brands. Not just any brand, but brands that inspire, that speak a global language, and that position companies not as fleeting names, but as flag-bearers of innovation.
He's swift grasp of our ideas and clear communication made the creative process effortless. His artistic vision and tech-savvy expertise perfectly aligned with our branding and SAAS development needs, ensuring our ongoing satisfaction.
Sebastian Ospina
Founder